Changellenge >> Employer Branding Agency
Founder and member of the European Association of Employer Branding Agencies
Would you like people saying that about your company? We can help you:
Find talented bright-eyed employees
Get into the top ranks of employers
Communicate your employer brand within the company and across the market
years of experience
projects launched every year
clients worldwide
NPS from clients
of our corporate clients are among the Universum Top 100
people participate in our projects every year
countries use our research and cases
years working as the agency of the European Association of Employer Branding Agencies
We have developed our special way for selecting the best of the best: a case championship. This is a competition in solving applied problems in any area, from IT hackathons to marketing.
To recruit the best talents to the company from among the participants and winners
To enhance the brand attractiveness for young professionals
To consolidate the brand positioning in the market
Organising case championships since 2007
First in Russia to launch the case championship format
Since then, over 100,000 people have taken part in our championships
We grow the next generation of talents, providing brands with a sustained inflow of highly qualified professionals. Graduate Recruitment formats:
Unconventional digital solutions to engage the audience, increase brand awareness and enhance employee loyalty
Tests, tasks and activities to select the best talents
Schools
Contests
Problem Solving Tests
Leadership Programs
Game-based tests
Cases and business games for assessment
Internships
Video content
Assessments
Development Program
Marathons
Immersive assessments
P&G CEO Challenge
Surf Danone
Value Proposition and Visual Concept for a Leadership Program
Nornikel "Conquerors of the North"
Raiffeisen Evolve
European Final
Summer training program
Implementation of recruitment under the internship program
European Final
P&G CEO Challenge
Host a two-day event for the 24 European finalists with guest speakers/experts and facilitate a design thinking process that would act as a main challenge for participants. The second day of the event must be live streamed to the external audience.

Despite the online format, the event must be coherent with the real P&G event atmosphere and have a touch of interpersonal connection between participants and company’s representatives.

The event was hosted on the MS Teams platform with Miro and Mural boards integration for networking and design thinking process respectively. Participants pitched their solutions to top-managers of P&G, networked with the company’s employees, and attended master classes by P&G experts and speakers. The stream for the external audience went live on YouTube, Facebook, and Instagram. The stream was facilitated by hosts from a studio in Moscow and an online host from Frankfurt. Viewers from all over Europe voted for discussion topics and asked their questions about life at P&G and career opportunities.
Client evaluated our work at 7.8. Participants indicated the average score of 7.5 out of 10 for the online event.
Value Proposition and Visual Concept for a Leadership Program
Surf Danone
The company needs young managers who can manage complex projects and establish cross-functional communication between departments. It is not easy to find cool people who will also fit into the culture of the company.

Since 2016, we have been regularly running a marketing campaign for 2,000+ applications, successfully completing KPIs. To better communicate the benefits of the program, the design concept and positioning of the leadership program was redesigned in 2020. She became more daring and daring, while retaining the main features of the company's culture - freedom, dynamism, courage.

The project was recognized as one of the best practices at Danone and was scaled to 10 countries. The leadership program has been recruited annually since 2016. In 2020, more than 3,100 applications were received for the program, with a target of 2,000.
Concept and implementation of the summer training program in the largest manufacturing company in Russia
Nornikel "Conquerors of the North"
In 2015, we created a business game for Norilsk Nickel: we developed a value proposition and a creative concept, drew up a training program and prepared educational materials. Since then, young metallurgists have come to the Arctic every summer to undergo practical training at the enterprise, take part in quests and competitions, and develop skills that are important for their careers. Over the five years of the program's existence, we have organized 18 different cases for more than 1,500 participants.

2020 was an exception - for the first time, the Conquerors of the North had to be transferred online. For four weeks, the participants tried themselves as engineers and solved real business problems. As a result, we collected over 1600 registrations, and the program itself was completed by more than 320 participants from all over Russia. On average, only 5% of registrants complete any such online programs. Our result is four times higher.
Implementation of recruitment under the internship program
Raiffeisen Evolve
Raiffeisenbank needs to hire 40 business track trainees and 12 dgtl track trainees for its annual development program. From the outset, high requirements are imposed on the guys, and the selection consists of 6 stages, so it is difficult to find and carry out really worthy candidates through the selection funnel.

We conducted promotional internships in Moscow and St. Petersburg. Each application was evaluated according to 7 criteria and left comments with the strengths and weaknesses of the candidate. So the client received complete information on each participant. The interest of candidates throughout the selection process was maintained through regular mailings and quick processing of the results of each stage.

Based on the results of screening and other selection stages, the 200 strongest candidates out of 4,000 were invited for a face-to-face assessment at Raiffeisenbank. Many candidates were highly rated by the client. As a result, 44 new interns will start working since January 2020 (the rest are still at the stage of personal interviews).
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