Responsibilities:
- Mobile push notifications and IPM communication (Mobile CRM):
- Initiating tasks for product marketing and design teams to provide text and visual assets for campaigns;
- Close cooperation with regional marketing teams for better texts and assets localization;
- Working with HTML markup (basic knowledge is required);
- Setting up and editing of in-app marketing campaigns and push notifications in CRM system/Firebase;
- Testing campaigns implementation together with product growth teams;
- Research and testing of marketing ideas and hypothesis for messaging content and tone, CTA, audience segment;
- Communication funnel data collection and analysis.
AppStore Optimization:
- Initiating tasks for product marketing and design teams to provide text and visual assets for AppStore/Google Play;
- Search keyword analysis, building and updating of semantic core for apps;
- AB/testing of icons, screenshots, videos, description of apps for funnel improvement;
AppStore Publishing:
- Setting up in-app purchases, prices;
- Uploading and verification of store metadata;
- Publication of app store listing updates in coordination with the Launch team;
- Setting up app distribution in new countries/territories.
Requirements:
- You can work at least 30 - 35 hours a week (preferably between 10:00-18:30);
- English – Upper-intermediate, both speaking and writing;
- Basic knowledge in marketing, PR, SMM;
- You want to develop in the field of mobile applications.
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Стажировка опубликована
13.03.2023 2023-03-13T14:33:00
