Do you want to have the most talented students who dream to work in your company? Do you want your company to be in the top lines of the employer’s rating and each vacancy to have 100-200 quality responses? Contact us and we’ll do it.

70 000
young professionals with high potential choose us

More than 70%
of the companies from the Universum rating trust us

About 85%
of young employees of the most popular employing companies were our clients

We will select the tools which will help you create attractive employer’s image and find perspective employees:

Research, consulting and creative

What does it include?

• ОThe assessment of the brand attractiveness with a focus on students with high potential
• Development of Graduate Marketing strategy
• Creation of the visual concept of work with young specialists
• Creation of offers for young professionals

Marketing and event realization

What does it include?

• Creation of websites and landing pages
• Supporting groups in social networks
• Promotion through the channels of the Changellenge >>, on partners’ sites and universities
• Activities such as case -championships, conferences, workshops, business games, special projects

Recruitment and personnel assessment

What does it include

• Selection according to CVs
• Conducting telephone interviews
• Assessment centers
• Case studies and assessment tools

Training and adaptation

What does it include

• Case studies
• Business games
• Comprehensive training programmes based on case studies
• Guidelines for the personnel (a handbook)

Some examples of successfully realised projects:

In Employer Branding sphere:

Value proposition and visual concept for leadership program Surf Danone

The project was acknowledged to be one of the world-best practice in Danone and nowadays is being realized in 10 countries.

A Brand style and the promotion concept of the internship program of MTS Flash

We are responsible for the whole creative content of the project: the main idea, slogan, design and additional materials (stickers, leaflets, roll-ups, etc.), and also we provided the company with the detailed recommendations of using the brand style.

Case creation and event realization:

The mechanics and realization of the summer training program “ North conquerors” (Pokoriteli Severa) for «Norilsk Nickel» company.

The Educational project which won the independent ceremony Graduate Awards in 2015. We created and performed the six-week business game: we made up the program of trainings and prepared all the study material. Value proposition and creative concept are also the result of Changellenge >> work.

The Educational project Schlumberger for young women

There was a challenging case to prepare and perform the first educational course for young women with technical specialties in oil and gas industry. We exceeded the limit of participants in five times in comparison with the initial task: instead of 500 young women there were 2600 people involved, with 90% of regional representatives.

Hiring the students and graduates with high potential:

Recruitment process under the internship program Raiffeisen Evolve

In the context of the project we created the concept of attracting young specialists to RaiffeisenBank. As a result, in half a year our client has already reached the top-3 of banks employing students and graduates (RaiffeisenBank didn’t use to cooperate with such candidates before)

Realization of three recruiting processes to the internship program iChoose Alfa

Changellenge >> has been responsible for the attraction concept and marketing campaign for the internship program iChoose Alfa since 2013. We have already implemented three recruitment processes, and every time we increase the number of directions and applications for participation: in 2013 we had more than 600 applications, in 2015 – about 2000, in 2017 – more than 3000.

Personnel training and adaptation:

Business-cases for international stages of the championship P&G CEO Challenge

Changellenge >> is an official case maker for online stages P&G CEO Challenge and final championships (P&G CEO Challenge Europe и P&G CEO Challenge Global). The team of Changellenge has developed business objectives and is responsible for checking solutions of the online stage.

Raiffeisen Inspiration Book is a handbook for new employees of RaiffeisenBank

For Raiffeisen Bank it is extremely important to engage employees in the working process and life of the company. Together with HR-specialists we designed and created the book for those who are just starting to build a career in the bank. It will help them to settle and get acquainted with the culture of the company.

Partners are satisfied with our work and recommend us to each other.
For us this is a key indicator.

«In our opinion, Changellenge is one of the best partners in the sphere of Employer Branding and an expert on interaction with High Potential audience».

Alfa-Bank, Slomit Gruman-Navot, HR Director

«The championship Changellenge is the place worth visiting. We believe that it is a must for companies that want to assert itself as an Employer of Choice».

SAP, Yuri Kupriyanov, the Manager of the program «University Alliance SAP» in the CIS

«We recommend Changellenge as a reliable, proactive partner with the expertise and high motivation to achieve results».

Unilever, Ulku Akalin, Director of personnel development

«The championship is one of the most effective formats of interaction with the young audience as it gives the opportunity to immerse students in the business processes of the company and to highlight the most talented from all over Russia».

Norilsk Nickel, Bella Amkhadova, the head of recruitment

But we also like to look for adventures with a challenging and innovative projects.
Do you have any unsolvable problems?
Contact us, and we could do that.

We penetrate into your business and closely monitor every detail to offer a unique product to market that solves all the problems.

We have a head office in Moscow and branches in the key regions of Russia and Kazakhstan. Changellenge is the experienced team, ruled by one of the leading Russian experts in the field of Employer Branding:

Andrey Aliasov,

founder and CEO of Changellenge >> Capital

Before Changellenge he worked at the international consulting company A. T. Kearney and Microsoft. He passed the first level of the CFA examination. He is a graduate of MGIMO, as well as a participant and winner of many international case championships.

We will be glad to meet with you at a business breakfast in “Coffeemania” to discuss potential cooperation and to suggest how to work with young people. We invite you, therefore, the part for you is for free. Just contact Andrey Alyasov, the CEO and key expert of the company:

— e-mail:

— phone: +7 (926) 458 3432